New Partnership Announced

BY ANDREW HILL ON February 19, 2024


15 February 2024

BaseballSoftballUK announces partnership

with Sports Travel Tours


LONDON, UNITED KINGDOM – BaseballSoftballUK is excited to announce a new partnership with Sports Travel Tours. As part of the agreement, Sports Travel Tours will make a significant financial contribution to the MLB London Series Legacy Programme in 2024 and 2026.

Founded in 1998, Sports Travel Tours (STT) has been creating memorable sporting experiences for travellers from all over the world. Starting in the United Kingdom and growing to include offices in the United States, STT offers a wide range of exclusive trips to events such as the Super Bowl, World Series, The Masters and The Ryder Cup, as well as creating hospitality events at the MLB London Series, NFL London Games, the NFL Germany Games as well as NFL Grounds throughout the US and the European Football Championships in Germany 2024 through their brand the Ultimate Tailgate Party.

The partnership will see BaseballSoftballUK and Sports Travel Tours run joint events leading up to the 2024 MLB London Series, with details to be announced on


Speaking about the partnership, BaseballSoftballUK CEO John Boyd said: “Sports Travel Tours has a proven track record in delivering can’t miss, one-of-a-kind sports experiences. The MLB London Series, and the events around it, create a unique opportunity to show the world what MLB in Britain, and what British baseball and softball, are all about.”


Sports Travel Tours CEO Andrew Hill added: “We are excited to partner with BaseballSoftballUK and to participate in the MLB Series Legacy Programme. I feel it’s tremendously important that we ensure that our youngsters are exposed to as many opportunities to play sport as possible, and I look forward to our partnership helping in a small way to make this a reality for children across the country.”


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About BaseballSoftballUK

BaseballSoftballUK is the national development and performance agency for baseball and softball in the United Kingdom. BaseballSoftballUK is the accountable body for safeguarding baseball and softball, and for government investment from UK Sport and Sport England into the sports. The agency’s purpose is to increase participation, make the sports even more inclusive, improve the overall playing experience and drive elite performance of the national squads, working with and through the National Governing Bodies – the British Softball Federation and British Baseball Federation.




 Andrew Hill

Andrew has been CEO of Sports Travel Tours since its founding in 1998. Prior to this life changing venture, he represented the London Monarchs of NFL Europe in the 1996 season as a National Player and spent the previous 2 season's as defensive captain of the Great Britain Spartans in the Football League of Europe. He is a self-confessed "sports nut" and enjoys boring people about any sporting subject at any time. He is a lifelong Aston Villa fan, Pittsburgh Steelers and Penguins devotee and since his move to Texas has become addicted to the Texas Rangers.

 Stewart Roberts

Sussex-based Stewart Roberts has covered British and World Championship ice hockey since the 1970s, reporting for national newspapers The Sunday Times and Daily Telegraph. Between 1976 and 2016 he edited, compiled and published The Ice Hockey Annual, the yearbook of the UK sport. He recently co-authored a book on his local team, Brighton Tigers.